3:30 PM Yawkey Theater

Branded entertainment is on the rise, with companies as varied as Starbucks, Pepsi, Lego, Marriott, LVMH, Patagonia and Red Bull launching both short, episodic and feature narratives and documentaries. How can producers advise brands to deliver genuine value to the audience leading them to opt-in with their attention and the resulting equity? Our panelists believe investing in quality content that makes a connection with their audience without interruption is a good place to start.

This panel will cover the current state of branded content and show compelling case-studies of brand funded projects, distribution and marketing campaigns. We’ll also cover the pros and cons of working with brands, best practices and tips, and tools for pitching your ideas.